The European managed service provider (MSP) sector is an exciting place to be right now. As remote work becomes the norm, businesses are racing to adopt cloud, IoT, and data-driven services, which means organizations across Europe are completely rethinking how they handle IT. The numbers don’t lie; the European managed services market nearly doubled from $88.57 billion in 2020 to a projected $196.61 billion by 2026 - that's over 8.5% growth every year, with the UK, Netherlands, Germany, and France leading the way.
The Perfect Storm of Complexity
The fact is, IT environments today are complex. Businesses are juggling on-premises data centers, multi-cloud infrastructures, and distributed workforces all at the same time. So it's really not surprising that they're turning to MSPs to help navigate this confusing labyrinth to keep their digital transformation projects on track. With Gartner predicting global IT spending will hit $5.74 trillion in 2025 (a whopping 9.3% increase!), many organizations simply can't handle it on their own.
Performance and Scalability
These businesses need high-performance, software-defined infrastructures that scale well, while keeping costs down. Enter the MSPs with fancy automation that removes those tedious manual tasks, letting organizations focus on what really matters to them; user experience and innovation.
Security and Compliance Pressures
Again, no surprises here, but cyber threats are escalating and regulations are getting tighter across Europe. This leaves businesses demanding proactive security and compliance monitoring. Real-time visibility across networks, applications, and devices isn't just nice to have anymore – it's absolutely essential.
Proving Value, Not Just Uptime
Here's where things get interesting; clients don't just want to know their systems are up – they want proof of performance and return on investment. This leaves MSPs needing tools that provide actionable analytics, SLA dashboards, and proactive alerts to demonstrate real value. Basically, without transparent monitoring, they risk losing customers and missing growth opportunities. Not good.
Here at Paessler, we’ve been watching these market dynamics closely, and in March 2025, we launched something pretty special: a dedicated program across Europe that puts PRTG Network Monitor at the heart of a service-led, scalable model designed specifically for - you guess it - MSPs.
Here's what makes our program different:
Flexible Licensing That Actually Makes Sense
MSPs can consume PRTG licenses in a way that fits their unique business model, scaling their sensor count as they grow. Our subscription-based approach means no more massive upfront costs – just predictable, manageable expenses.
Service-Led Delivery
Instead of just reselling licenses, partners can purchase sensors and build tailored monitoring services. This means they can deliver truly proactive support that adds real value for their clients.
We're In This Together
Our program offers dedicated support, joint business planning, and comprehensive training. Plus, we invest in joint marketing and promotion to boost MSP visibility, with tiered discounting that ensures profitability as partners expand.
One Platform, That’s got Everything Covered
PRTG is your all-in-one monitoring platform that keeps an eye on systems, devices, traffic, and applications across on-premises and cloud environments. Whether it's networks, databases, applications, servers, LANs, or even IoT devices – one tool does it all. This comprehensive coverage means MSPs can deliver end-to-end visibility for even the most diverse and demanding client environments.
Remote Probes and Dashboards That Work
For MSPs managing multiple customer sites, PRTG's remote probes and map-based dashboards are absolute lifesavers. You can deploy remote probes at each customer site, sending data back to a central core server where you can design dashboards and set alerts. Create unified dashboards showing all client environments or build read-only dashboards for individual customers – whatever works best for your business model.
Hosted Monitoring – No Hardware Headaches
With PRTG Hosted Monitor (our cloud based offering), MSPs don't need to worry about maintaining their own monitoring servers. The core installation runs in the cloud, saving you the cost and effort of managing hardware. The subscription model is beautifully flexible: scale sensors up or down as customer requirements change, and stop subscriptions anytime. Most importantly, PRTG Hosted Monitor ensures your clients stay monitored even if your environment goes down, preserving those crucial SLAs and maintaining trust.
Scalability Without the Risk
We know very well that MSPs operate on narrow margins with unpredictable demand. That's why PRTG's modular sensor packages let you start with as few as 10,000 sensors and add more as needed. Combined with our tiered discounting, this provides scalability without the financial risk of unused licenses, letting you easily expand to monitor new customer environments or scale down when a client moves on – it's that simple.
Crystal Clear Cost Visibility
Paessler PRTG allows you to compile a consolidated overview of your monitored assets, letting you track costs and expenditure across clients, making it easier to forecast revenue and demonstrate transparent billing. No surprises, no hidden costs – just clear visibility into what you're spending and earning.
As we mentioned, Europe's MSP market is set for incredible growth as organizations seek partners who can navigate the complexity, ensure security, and deliver measurable outcomes. To stand out in this competitive arena, you need a monitoring solution that matches the scale and diversity of your clients.
Paessler PRTG, supported by our new MSP program, offers exactly that. With comprehensive infrastructure coverage, remote probes and dashboards, hosted flexibility, and scalable licensing, it's the essential tool for MSPs looking to drive operational excellence and build long-term customer trust.
By adopting PRTG, European MSPs can shift from reactive support to proactive service delivery, align with the market's demand for transparency and performance, and tap into the incredible opportunities of a sector projected to almost double in value by 2026.
Ready to be part of Europe's MSP success story? Let's chat about how PRTG can help you thrive in this booming market!